Brisk is a tea and juice brand managed by Pepsi Lipton Partnership, in 1991 between PepsiCo and Unilever. In 2012, PepsiCo announced that Brisk has surpassed $ 1 billion in annual revenue, making it one of the $ 22 billion PepsiCo brands.
Video Brisk (drink)
Histori
Before reformulated Brisk contains about 44 grams (11 teaspoons) of sugar per 16-ounce cans. Since reformulated with sucralose, the amount of sugar has decreased in most varieties by about half.
Brisk is famous for his high profile "That's Brisk, baby!" campaign. J. Walter Thompson ad agency first launched the campaign in 1996, featuring pop culture icons in claymation, and was revived in 2010 by the creative agency Mechanism. The ads highlighted the exhausted celebrities who dramatically bounced back by drinking Brisk. Frank Sinatra, Elvis Presley, Willie Nelson, Bruce Lee, Danny DeVito, Bruce Willis, Ozzy Osbourne, Sylvester Stallone, Danny Trejo and Eminem have all been featured in Brisk places.
In an effort to compete with Arizona's 99-cent tea line of iced tea, Lipton Brisk expanded its product line in 2010 and lowered its one-liter bottle price to 99 cents. Brisk currently offers lemon tea, raspberry iced tea, sweet tea, peach green tea, green tea with mango jackfruit, tea with lemon diet, fusion iced tea with lemonade, honey and iced ginseng tea, white tea fusion with pink lemonade , strawberry melon, fruit drinks, lemonade, and dietary lemonade.
In 2016, Brisk entered eSports with their sponsors from OpTic Gaming, one of the world's premier multi-gaming organizations in North America; through their Brisk Mate brand. In 2017, Brisk continued their second year sponsorship with OpTic Gaming with their brand Brisk .
Urban art
In 2010, Brisk refreshed its packaging by assigning artwork from leading urban artists, including Matt W. Moore, SOPA, Colletivo, Tristan Eaton, McFaul Studio, and ILOVEDUST. The brand then launched a competition asking new artists to "sip and illustrate the journey" for a chance to see their artwork on the Brisk package.
Brisk also has Brisk Bodega, a multi-city pop-up gallery. Bodega has featured works of art from street artists such as Mark Dean Veca, Double Troop, POSE, and Jasper Wong.
Social marketing
Brisk has partnered with digital and social technologies such as Instagram, Foursquare, and StickyBits. In 2010, Brisk worked with StickyBits for urban artist commission teams in New York and LA to paint a Brisk-inspired mural in every city. Each mural contains a barcode that can be scanned with a handheld device to display a mural video created.
Brisk also partnered with Foursquare to promote PepsiCo-Hess - one of the first cases in which CPG companies worked directly with retailers to encourage in-store purchases.
In 2011, Brisk invited fans to tag their photos with a #briskpic hashtag for a chance to be included in a limited edition, which was unveiled at SXSW.
Star Wars Campaign
In 2012, Brisk joined Star Wars for the 3-D theatrical release Star Wars: Episode I - The Phantom Menace . The 30 second spot that leads the campaign features Briskified Yoda and Darth Maul, facing for the first time. The Star Wars-themed custom channel is only available through mobile marketing and grassroots sampling tours. The Brisk brand has also launched a mobile gaming experience called Brisksaber, which brings the iconic Lightsaber Star Wars battle to Android and Apple devices. This app rewards fans by unlocking new characters, vehicles, and weapons by redealing under-cap code from a one-liter bottle.
Maps Brisk (drink)
References
External links
- Official Lipton Official Page
- Quick page on LinPepCo website
- The Official Website of Lipton Brisk Canada
- Various beverage stickers
Source of the article : Wikipedia
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