Ovaltine

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Ovaltine ( Ovomaltine ) is a brand of dairy products made with malt extract (except in blue packets in the United States), sugar (except Switzerland), and whey. Some flavors also have chocolate. Ovaltine, a registered trademark of Associated British Foods, was created by Wander AG, a subsidiary of Twinings who acquired the mark from Novartis in 2002, except in the United States where NestlÃÆ' Â © granted rights separately from Novartis later.

Video Ovaltine

History

Ovaltine was developed in Bern, Switzerland, where it was known by its original name, Ovomaltine (from ovum , Latin for "egg," and malt, > which initially is the main ingredient). Immediately after its discovery, the factory moved to the village of Neuenegg, a few kilometers west of Bern, where it was still produced.

Ovomaltine was exported to England in 1909; misspelling a name in a trademark registration application causes the abbreviated name to be Ovaltine in the English-speaking market. A factory was built in Kings Langley, which exported it to the United States as well. In 1915, Ovaltine was being produced at Villa Park, Illinois, for the US market. Ovaltine is then produced in Peterborough, Ontario for distribution in Canada.

Initially advertised as consisting only of "malt, milk, eggs, flavored with chocolate", the formulations have changed over the past few decades, and today several formulations are sold in different parts of the world.

The popular chocolate malt version is a powder mixed with hot or cold milk as a drink. Malt Ovaltine (without cocoa version) and Rich Chocolate Ovaltine (non-malt version) is also available in some markets. Ovaltine has also been available in the form of chocolate bars, Easter egg chocolates, parfait, cakes, and breakfast cereals, where it is the only brand name that connects cereals with chocolate.

Ovaltine also manufactures PDQ Chocolate Flavor Beads, PDQ Choco Chips and Eggnog Flavored PDQ, which are no longer available. This beverage mix is ​​very popular from the 1960s to the 1980s. Ovaltine stopped PDQ products around 1996.

Maps Ovaltine

Popular culture

US Children's radio series Little Orphan Annie (1931-1940) and Captain Midnight (1938-1949), and the next Captain Midnight TV series (1954-1956), sponsored by Ovaltine. They have a promotion where listeners can keep proof of purchase from Ovaltine jars to get premium radio, such as "secret decoder ring" badges, or pins that can be used to decode messages in the program. Children of that time may remember that "Ovaltine" is an anagram for "Vital One".

Another radio program aimed at children aged five to fourteen, The League of Ovaltineys, was broadcast to England by Radio Luxembourg on Sunday night at 5:30 pm. Beginning in February 1935, the broadcast until September 1939, when the outbreak of World War II forced the closure of the station, and again after the war from 1952. Like the US program, listeners can obtain badges, pins, and secret codes. The Ovaltineys' jingle ad is considered one of the most successful jingles of this era, and features a trio of popular British singers, The Beverley Sisters.

Acquisitions

Villa Park, Illinois, was home to the Ovaltine plant in the United States until the purchase and withdrawal of the company in 1988. Villa Park Historical Society maintains a permanent exhibition of commercials and Ovaltine memorabilia. The old factory was converted into a loft apartment that kept the original floor and wall exposed.

In 1992, Himmel Group obtained the right to manufacture and sell Ovaltine in the US from Sandoz Nutrition Corporation. In 2007, Himmel sold their rights to Novartis. In 2007, NestlÃÆ' Â © has acquired the Novartis medical nutrition division and is entitled to Ovaltine. With this purchase, NestlÃÆ' Â © immediately discontinued previous Ovaltine television campaigns targeted for older and nostalgic viewers, where Ovaltine served as more nutritious than its former competitor Nesquik, and although it is still widely sold in the United States, Ovaltine is not currently advertised on American Television.

International appeals

Ovaltine is very popular in the UK, and is produced at Kings Langley in Hertfordshire using a process that includes the falling film GEA Wiegand evaporator to concentrate the liquid malt extract which is then dried under vacuum in a heated steam dryer dryer. Art deco style Ovaltine factory in Kings Langley is a famous local landmark. Production ceased in 2002 and the factory has now been redeveloped as a luxury apartment. Near the plant is a health farm run by the work of Ovaltine established as a model of agriculture and health resort for disadvantaged children, operating until the 1960s. Later, farmland is sold and now it is mostly occupied by the M25 highway. The Ovaltine Egg Farm is now home to Renewable Energy Systems Ltd. and the location of the first wind turbine seen from the M25.

In October 2002, the food and beverage division of Novartis, maker of Ovaltine, was purchased by Associated British Foods. ABF currently produces Ovaltine in Switzerland, China, Thailand and Australia. In the United States NestlÃÆ' Â © produces Ovaltine.

In Hong Kong, Ovaltine, like Horlicks, is known as a cafà ©  © drink. It is served at cha chaan tengs and fast food stores like CafÃÆ' © de Coral and Maxim's Express. Served hot, or ice as a cold drink. In Brazil, it is generally mixed with vanilla ice cream. In the Asian market, this is a chocolate ice cream flavored with Ovaltine powder. The brand Ovomaltine is well known in Switzerland, and the brand is associated with skiing and snowboarding. The McCafà ©  © in Hong Kong provides "Ovaltine Crunchy Latte" as well as other drinks and desserts.

In Malaysia, Ovaltine has lost its popularity to Nestlà ©  © Milo. Ovaltine is sold in Tetra Pak cartons for cold serving and widely available in stores and supermarkets, but has a low profile compared to similar beverages in the market. In Japan, Ovaltine was sold for a short time in the late 1970s by Calpis Industries (now Calpis Co., Ltd.), but it was not a commercial success. In Australia, Ovalteenies are sold as compact tablets of ovaltine compressed, eaten as candy.

The Brazilian fast food chain, Bob's, the biggest competitor to McDonald's in the country, is offered, since 1959, milkshakes and sundaes made with Ovaltine, where it goes by the name of "Ovomaltine", which is the flagship product of the fast food chain. in Brazil. In 2016, McDonald's acquired the exclusive right to sell Ovomaltine branded milkshakes. Brazil has the second largest Ovaltine plant, at SÃÆ'Â £ Paulo, and is the second largest consumer market for the product, after Thailand. The Brazilian Ovaltine is unlike any other in the world, which comes from the damage of assembly lines that make the crisp powder still preserved today.

In 2011, Ovaltine was banned in Denmark under a law prohibiting the sale of food products with vitamin supplements unless proven claims to satisfy Denmark. In 2014 this is reversed.

See also

• Malt milk
• Horlicks
• List of chocolate drinks
• Hot beverage list
• NestlÃÆ' Â © Milo
• Ovaltineys
• Ovalteenies
• Nesquik
• Swiss Culinary Heritage

References

External links

• Ovomaltine in Online Culinary Heritage from the Swiss database.
• Official site (in French) (in German)
• English Ovaltine Site
• US Ovaltine Site
• Ovaltine Exhibition of Villa Park Historical Society
• What is Ovaltine, Please? by Brendan I. Koerner

Source of the article : Wikipedia