Diageo plc ( ) is a British multinational alcoholic beverage company, with its headquarters in London, England. It is the world's largest distiller until it was defeated by Kweichow Moutai in China in 2017.
Diageo brands include Smirnoff, Johnnie Walker, Baileys, and Guinness. It also has 37% of MoÃÆ'Ã… © Hennessy, which owns brands including MoÃÆ'¼ & amp; Chandon, Veuve Clicquot and Hennessy. It sells its products in more than 180 countries and has offices in around 80 countries.
Diageo has a main list on the London Stock Exchange and is a constituency of the FTSE 100 Index. It has a secondary listing on the New York Stock Exchange.
Video Diageo
Name
Diageo is a created name created by branding consultant Wolff Olins in 1997. The name consists of the Latin word dies , meaning the day, and the Greek root geo , meaning the world ; this is meant to show that the company gives fun every day, everywhere.
Maps Diageo
History
Diageo was formed in 1997 from the merger of Guinness and Grand Metropolitan. His work was encouraged by Guinness executives Anthony Greener and Philip Yea along with George Bull and John McGrath of the Grand Metropolitan. Anthony Greener was the first chief executive. Diageo shares began trading on the London Stock Exchange on December 17, 1997.
Diageo had Pillsbury until 2000 when it was sold to General Mills. In 2002, Diageo sold Burger King's fast-food chain to a consortium led by US $ 1.5 billion Texas Texas company.
In February 2011, Diageo agreed to acquire Turkish liquor company Mey Icki for $ 2.1 billion.
In May 2012, Diageo agreed to acquire Ypioca, Brazil's top-selling cachaÃÆ'§a premium brand, for £ 300 million.
In June 2012, Diageo announced a £ 1 billion investment in Scotch whiskey production over the next five years, with at least one new refinery to be built, some existing facilities will be expanded, and overall production capacity will be increased by 30 to 40 percent. However, this does not involve retaining the original Johnnie Walker factory at Kilmarnock, which had closed its doors in March of the same year.
In November 2012, Diageo agreed to acquire 53.4% ​​stake in India's spirited company, United Spirits, for 1.68 billion pounds.
In 2013, Diageo joins leading alcohol producers as part of a manufacturer's commitment to reduce hazardous drinks.
In November 2014, Diageo agreed to sell Irish Bushmills whiskeys in exchange for $ 408 million and full ownership of tequila brand Don Julio.
In October 2015, Diageo announced the sale of most of its wine business to Treasury Wine Estates. Other brands, such as Navarro Correas and Chalone Vineyard, are sold separately.
In March 2016, the company sold Grand Marnier, cognac and bitter orange liquor, to the Italian alcoholic beverage, Campari Group.
In February 2017, Diageo announced plans to open a Guinness brewery and tourist attraction in Baltimore County, Maryland. The brewery has the potential to create 70 new jobs and accommodate 300,000 visitors per year.
In June 2017, Diageo agreed to buy a high-end tequila brand from George Clooney, Casamigos, up to $ 1 billion.
In February 2018, Diageo announced plans for a limited edition bottle from his 12-year-old black label blended with whiskey named Jane Walker, in opposition to Johnnie Walker, for sale. The label will feature a woman walking on the label and not the top person usually associated with the brand.
Products
Merek minuman Diageo meliputi:
- Bir: Guinness, Tusker, Smithwick, Harp Lager, Kilkenny, Kaliber (non-alkohol), Windhoek, Hop House 13
- Scotch wiski: Johnnie Walker, Buchanan, Cardhu, Justerini & amp; Brooks (J & amp; B), Bell's, Black & amp; White, White Horse, Logan, Caol Ila, Vat 69, Oban, Talisker, Lagavulin, Black Dog, Glen Ord, Glenkinchie, Dalwhinnie, Cragganmore, Clynelish, Singleton, Haig, Royal Lochnagar, Glen Elgin, Knockando, The Dimple Pinch, King George IV, Dailuaine, Inchgower
- Vodka: Smirnoff, CÃÆ'®roc, Silent Sam, Popov, Ketel One
- Gin: Gordon's, Tanqueray, Booth's, Nolet's
- Rum: Kapten Morgan, Bundaberg, Pampero, Cacique, Myers, Zacapa
- Bourbon: Bulleit, I. W. Harper, Orphan Barrel
- American whisky: Seagram's Seven Crown
- Wiski Kanada: Crown Royal, Seagram VO
- wiski Tennessee: George Dickel
- Tequila: Don Julio, Peligroso, DeLeÃÆ'³n, Casamigos
- Schnapps: Black Haus, Rumple Minze
- Baijiu: Shui Jing Fang, N? p M? aku
- Minuman campuran: Pemanah, Pimm, Jeremiah Weed, Koktail Smirnoff
- Liqueur: Baileys, Sheridans, Yukon Jack, Godiva
- Rak ?: Yeni Rak ?, Tekirda? Rak? S ?, KulÃÆ'¼p Rak ?, Alt? Nba?
Diageo also distributes Unicum (Hungarian liturgy), lightweight Zwack variant.
Operation
Diageo is the largest whiskey producer in the world with distilleries malt in Blair Athol, Glenkinchie, Dalwhinnie, Royal Lochnagar, Cragganmore, Cardhu, Glen Ord, Clynelish, Talisker, Oban, Caol Ila and Lagavulin. Other distilleries include Linkwood, Knockando, Auchroisk, Benrinnes, Cameron Bridge, Dailuaine, Dufftown, Cascade Hollow, Glen Elgin, Strathmill, Teaninich, Mannochmore, Mortlach, Inchgower, and Glenlossie.
It also has a great Roseisle distillery in Speyside.
Diageo also owns a 34% interest in Henety's French luxury goods division LVMH.
Diageo is committed to the quality and culture of Excellence. In 2017, the company got the top spot in the IOD Good Governance Index.
Head Office
Diageo's headquarters are at Park Royal, London Borough of Brent, at the former Guinness brewery. The brewery closed in 2004; it produces beer since 1936.
In 1996, Diageo moved to a headquarters facility in Henrietta Place, in Marylebone district in Westminster City in London. In 2009, Diageo announced that it closed Henrietta Place facilities as part of its cost reduction program. Diageo moved his employees to the Royal Park site. During that year, about 1,000 employees were in the offices of Henrietta Place and Park Royal. The lease at Henrietta's facility is scheduled to expire in 2010.
Controversy
In December 2003, Diageo provoked controversy over his decision to convert the Cardhu Scotch brand of Cardhu from one malt to malt (cheated) while retaining the original name and style of the bottle. Diageo took this action because it did not have enough reserves to meet demand in the Spanish market, where Cardhu had succeeded. After the manufacturer's meeting, Diageo agreed to make the changes.
On 4 February 2004, Diageo restated revenue in 2003, reducing net revenue by £, £ 53 million, or $ 97 million. In 2006, Cardhu's brand changed back into a malt.
In July 2009, Diageo announced that, after nearly 200 years in collaboration with the town of Kilmarnock, Scotland, they would close the Johnnie Walker mixing and bottling plant as part of a business restructuring. This will make 700 workers unemployed and cause anger from the press, local communities and politicians. The campaign against this decision was launched by local MSP SNP Willie Coffey and MP Manpower Homeland. A petition was made against the plan, which also involved the closing of the historic Port Dundas grain harbor in Glasgow. Part of Johnnie Walker's operations will be moved to Diageo's site in Leven, Fife, with the creation of 400 jobs there. As part of this expansion at Leven, Diageo picks up a herd of roe deers that live on site to pave the way for new buildings.
In February 2009, it was reported in The Guardian that the company had restructured itself so as to avoid paying taxes in the UK.
The Puerto Rican National Coalition plans to run a series of ads in New York City and Puerto Rico urged a boycott of Diageo-owned alcoholic beverages to protest company production from Captain Morgan's rum from Puerto Rico to the US Virgin Islands, which will provide it with $ 2.7 billion in benefits tax for 30 years.
In 2011, Diageo agreed to pay more than $ 16 million to settle the costs of civilian US attestation that made improper payments to foreign officials. The regulator accused the company of violating the US Foreign Corrupt Practices Act for sales and tax benefits for Johnnie Walker and Windsor Scotch whiskey and other brands. The SEC said that from 2003 to 2009 Diageo paid $ 2.7 million to officials in India, Thailand and South Korea through its subsidiaries. The settlement included $ 11.3 million in the form of profit wastage, plus $ 2.1 million in interest and a $ 3 million penalty.
On May 9, 2012, BrewDog Brewery from Scottish Craft revealed that Diageo threatened to withdraw funds from the annual BII Scottish award if BrewDog was voted Best Bar Operator award winner. Diageo was forced to issue an apology.
In 2015, Diageo offended the victims of rape and sexual abuse with an advertising campaign that showed a young girl crying with her makeup smeared when her sister stared at her from the doorway, and the title, "Who follows you in. Out of control drink has consequences." Director of Rape Crisis Network Ireland said Diageo "blames victims of sexual violence for the crimes that have been committed against them.The belief that drunken girls are 'asking for it' is one that needs to be strongly challenged because it is one that we know the offender is using to select and target their victims knowing this cultural attitude will mean they get away with it. [...] This is a dangerous, regressive and painful message that targets vulnerable.Contentual sexual violence should not be used in this case.This new ad is built on an embarrassing women's theme that can be seen in many beverage-related campaigns.From out-of-control campaigns that begin by asking women whether they are 'embarrassed' at being photographed without their consent potentially sacrificial position, has now grown to blame rape victims for their own rape. "
In November 2016, Diageo announced his intention to sell the iconic painter Sir Edwin Landseer painting in 1851 The Monarch of the Glen - owned by the company, but who had been loaned to the National Museum of Scotland since 1999 - for "no there is a direct link to our business or brand ". Sales are expected to increase by more than £ 10 million. Ian Jack, writing at The Guardian, compared the proposed sales to "feed the elderly gentlemen into luxurious boiler liners to keep the steam up", and stated that "any business with a sense of history will provide an image to a public gallery in Scotland, a place without which neither the business nor the image is nothing.It would be a good thing. "
In July 2017, Diageo was accused of using his great influence over Irish voters to pressure some Cork-based people to exchange beer tap beers offering Irish handcrafted beers for the Diageo beer brand, after several such pubs have been doing it for a week. Diageo denied the allegations.
References
External links
- Diageo - the official site
- TheBar.com (UK) - English Diageo cocktail recipe site
- TheBar.com (DE) - German Diosto cocktail recipe site
- DrinkIQ.com - Diageo alcohol education site
Source of the article : Wikipedia
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