Will It Blend? is a viral marketing campaign consisting of a series of infomercials that show Blendtec blend blenders, especially the powerful Total Blender . In the event, Tom Dickson, founder of Blendtec , tries to incorporate a variety of unusual items to show off the power of his blender. Dickson started this marketing campaign after doing mixing experiments with a box of matches.
Video Will It Blend?
Structure
One of the most famous Will Blend? The creations are "cochicken", which half of the chicken (cooked, usually rotisserie) is mixed with 12 ounces of Coca-Cola liquid (without a can). Although the example of the show was combined with bone (and hence otherwise unsafe to eat), a boneless version was made on NBC's Today and presented to Meredith Vieira.
On April 3rd, 2007, Dickson put the camcorder in a blender, giving viewers the first view of people inside the container when blended. Shortly after, the production team, Kels Goodman and Ray Hansen, attempted to return what was left of the camcorder to Best Buy, with no results.
On July 10, 2007, the episode, iPhone play intro video before being combined. Remnants of the iPhone (consisting of powdered and broken metal frames), along with new blendtec blenders and DVD compilations of advertisements, were installed for auction on eBay and sold for US $ 901 (granted to charity). This is repeated with the iPhone 3G on July 11, 2008, episodes, with eBay auctions including "Will It Blend" t-shirts, signed jars (holding remnants of mixed phones), iPhone boxes coming (including earphones), and the new Blendtec Total Blender. On April 5, 2010, the episode, iPad is mixed after being smashed to fit the blender. The number of views this video received prompted Dickson to create a contest at blendtec.com to provide either a snippet or an iPad box. Each comes with a free Blendtec blender. On June 25, 2010, the episode, iPhone 4 was mixed.
Some episodes are produced to coincide with certain events. For example, three episodes aired during the Super Bowl XLI weekend. Due to trademark restrictions, the words "Super Bowl" are replaced with other words like "Super Sunday", "The Big Game" or "That Last Football Game." The first episode has Dickson blending smoothie from salsa, tortilla chips, buffalo wings and some Budweiser. The second and third episodes use two blenders to predict the results of the Super Bowl by combining miniature helmets (AFC vs NFC) and foam ball (Indianapolis Colts vs. Chicago Bears). Coinciding with the release of the Transformers movie, Dickson blends the Transformers for Bumblebee and Swindle toys before challenging his two grandsons to change his body. When Dickson learned that The Beach Boys did not win Esquire Magazine's Esky Award 2007, he combined the trophy.
Maps Will It Blend?
Impact
Dickson has revealed that the campaign has been a huge success for Blendtec:
The campaign is starting soon. We really feel the impact in sales. Will Blend have a tremendous impact on our commercial and retail products.
Blendtec now sells Will It Blend items? , including spoof shirts with the slogan "Tom Dickson is my Homeboy".
Dickson has made many national television appearances, including NBC's The Tonight Show with Jay Leno on March 30, 2007, in which he mixes rakes in seconds. Dickson also made his appearance in the History Channel series Modern Marvels. In the episode of World's Strongest III which aired on March 6, 2008, the show ended with a special. Will Blend to prove if he can integrate the channel's oldest series (in the form of a portable MP3 player).
In April 2007, the KDRF (eD-FM) radio station in Albuquerque, New Mexico asked Tom Dickson to perform a version of Will It Blend? to promote radio stations. Three 30-second ads show various styles of mixed music CDs, displaying station variation formats.
In September 2007, the video earned the second-highest annual payments of approximately US $ 15,000 from Revver's video hosting service.
In 2008, Will It Blend? displayed on Dreyer's/Edy Dibs ad. In the ad, a girl holding a large lollipop tried some Dibs and wondered what would happen to the lollipop when the children stopped buying them to enjoy a bite-sized ice cream snack. The next scene shows a giant lollipop that is used as an alternative to waxing a man's hairy back before Dickson blends them. The second version of the ad has Dickson himself given a wax.
Will Blend? has been nominated for the 2007 YouTube award for Best Series, the winner. 2007 Viral Video Campaign from 2007 Magazine and Bronze level Clio Award winner for Viral Video in 2008.
IPhone Episode Will It Blend? won Ad of the Week in episode 8 of the Australian show The Gruen Transfer .
Since March 1, 2018, a series of Blendtec videos have collected a total of 285,005,423 views on YouTube.
See also
- Blendtec
- Will It Be Floating?
- Will It Rest?
- How Many Inside?
- YouTube
References
External links
- Will Blend? channels on YouTube
- Will It Be Mixed? official site
Source of the article : Wikipedia
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