Cheerwine is a cherry-flavored soft drink manufactured by Carolina Beverage Corporation of Salisbury, North Carolina. It has been manufactured since 1917, claiming to be "the oldest soft drink company still run by the same family".
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When the Maysville Syrup Company in Maysville, Kentucky went bust in 1917, L.D. Paring and other investment entrepreneurs moved the company to North Carolina and named it Carolina Corporation Beverage. That same year, Peeler bought a recipe for cherry flavored soda from a Saint Louis flavor seller, who eventually became Cheerwine. Although it has been around since 1917, Cheerwine first became a registered trademark in 1926.
L.D. Peeler Charles Clifford's Cliff "Cliff" Ritchie has been CEO and president of the parent company of Cheerwine, Carolina Beverage Corporation since 1992.
The cheerwine has a rather sweet taste with strong cherries, especially the black cherries; burgundy color; and has a very high carbonation rate compared to other soft drinks. The product is named because of its color and taste; the company's website states that "it makes sense to name the red burgundy red-cheese cherry, bubbly, - Cheerwine." The "Retro Cheerwine" variant is sold in glass bottles and sweetened with cane sugar in lieu of high fructose corn syrup. Despite its name, Cheerwine is not actually a wine and does not contain alcohol.
The company also markets the Cheerwine ice cream flavor, sherbet, and cream, especially at Food Lion, Salisbury, a chain of supermarkets based in NC. The commercially baked Cheerwine cake, based on ancient Southern recipes, is available through a Salisbury-based company in 2008.
In 2009, the company started a re-branding campaign designed to change the image of beverages, especially among younger consumers. Re-branding is intended to redesign the Cheerwine packaging, with a new retro-style logo based on the initial Cheerwine logo.
In 2010, Cheerwine partnered with North Carolina donut company Krispy Kreme and released a Cheerwine-scented donut offered on July 1 that year. It was sold only in select grocery stores for July, and in Salisbury Krispy Kreme. Donut Cheerwine returns again in July 2011. Cheerwine Kreme, a soda with Cheerwine and Krispy Kreme flavors, sold during summer 2016 and 2017.
In 2010, Old Canton, Ohio-based Old Carolina Barbecue became the first restaurant chain in Ohio to offer Cheerwine as a fountain drink. By 2014, Cheerwine-based products including ice slushi, Cheerwine cakes and buoys have been a signature part of the Old Carolina concept.
Morgan Shepherd runs an entry in the NASCAR Busch Series (now Nationwide Series) in the mid-1990s with a Cheerwine sponsor.
Cheerwine is sometimes mixed with Captain Morgan's rum to make a drink called "Captain Cheerwine" or "Whining Pirate".
Book Cheerwine Recipe Book was published in 2017, by Sandy Carol Sider.
In June 2017, Cheerwine is certified as halal.
The slogan has included "Born in the South, Raised in Glass", "Betcha can not help but smile." and, starting March 2018, "Uniquely Southern."
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Availability
Cheerwine is currently available in most of the southeastern United States, from West Virginia south to Florida, but better known in Carolina and Virginia. Other places to find Cheerwine are "specialty soda" stores across the country, as well as WinCo Foods in Washington state, the Old Country Store Cracker Barrel restaurant, Sheetz shops in Ohio and Pennsylvania, and abroad, in Norway. It is sold either as a single bottle or as a pack of four.
In April 2005, other regions in the United States began marketing Cheerwine, primarily through Pepsi distributors.
Pada 9 Maret 2011, The New York Times Jurnal Diner's merujuk pada "The Expanding Cult of Cheerwine".
On April 5, 2011, the company announced its national distribution plan in 2017, commemorating 100 years of products. On the same day, the company also introduced a new advertising campaign, "Born in the South. Raised in a glass." At that time, Cheerwine was available in 12 percent of the nation. Radio ads for the campaign include "The Caper", where criminals leave everything from the store except Cheerwine; and "Battle of the Bulge", where a soldier from the Salisbury area had two bottles sent to him during World War II and gave one to his friend.
Also in April 2011, Cheerwine announced it was looking for a woman to represent the company as "Miss Cheerwine". Candidates must be 21 to 25 years old and live in Georgia, Maryland, North Carolina, South Carolina, Tennessee, or Virginia. A company spokesman stated, "We are looking for a passionate and enthusiastic young woman who can help us spread the legend and get Cheerwine into the hands of our fans with charm, confidence, sweetness, and pleasure." On June 3, 2011, Spencer Cummings, named Miss Cheerwine first, embarked on the Miss Cheerwine Summer Tour.
On October 18, 2011, Cheerwine announced plans to partner with Pepsi Beverages Co. in Atlanta, Florida, and Memphis, Tennessee. In the same week, the company began to use glass bottles to distribute the "Original 1917 Formula" with sugar, as well as introduce a 12-pack can.
On June 16, 2014, Buffalo Rock Co. Birmingham announced the Cheerwine distribution in Alabama, western Georgia, and the Florida Panhandle. This adds about 6.5 million potential new customers to their distribution footprint.
Sponsors
Cheerwine has sponsored the North Carolina band Avett Brothers on tour.
References
External links
- Official website
Source of the article : Wikipedia
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