The Quaker Oats Company , known as Quaker , is an American food conglomerate based in Chicago. It has been owned by PepsiCo since 2001.
Video Quaker Oats Company
Histori
Quaker Oats was founded in 1901 by merging four grain factories:
- The Quaker Factory Company in Ravenna, Ohio (founded 1877), which held the trademark on behalf of Quaker and was acquired in 1901 by Henry Parsons Crowell, who also purchased the bankrupt Quaker Oat Mill Company, also in Ravenna. He held the key position of general manager, president and chairman of the company from 1888 until the end of 1943. He was called a cereal tycoon. He donated more than 70% of his wealth to the Crowell Trust.
- A cereal factory in Cedar Rapids, Iowa is owned by John Stuart, his son Robert Stuart, and his partner George Douglas;
- The American Factory of Oatmeal Factories of Germany, owned by "King Oatmeal", Ferdinand Schumacher of Akron, Ohio;
- The Rob Lewis & amp; American Co Oats and Barley Oatmeal Corporation. Formally known as the "Good For Breakfast" instant oatmeal mix.
The company is expanding into many areas, including other breakfast cereals and other food and beverage products, and even into unrelated fields such as toys.
Quaker Oats in Cedar Rapids, Iowa, photographed in the 1930s by Theodor Horydczak, who documented buildings, operations, and factory workers at the plant.
During World War II, the company, through its subsidiary, Q. O. Ordnance Company, operates the Cornhusker Ordnance Plant, which produces millions of pieces of artillery ammunition (41 warehouses and 219 magazines with a total of 280,800Ã, ftÃ,² already built).
In 1968, a factory was built in Danville, Illinois. This plant currently makes a mixture of Aunt Jemima pancakes, Oat Squares, Life Cereals Quaker Oh's, Bumper, Quisp, King Vitamin Natural Granola Cereals, and Chewy granola bars, as well as Puffed Rice for use as ingredients for other products in other plants.
In 1969, Quaker acquired Fisher-Price, a toy company and spun it in 1991.
In the 1970s, the company financed the filming of Willy Wonka & amp; The Chocolate Factory, is rewarded for licensing to use some of the product names mentioned in the film for candy.
In 1982 Quaker Oats formed the US Games, a company that created games for Atari 2600. The company went out of business after one year. That same year, Quaker Oats acquired the Florida orange juice factory, Ardmore Farms, which will be owned to sell it to Country Pure Foods in 1998.
In 1983, Quaker acquired Stokely-Van Camp, Inc., a maker of Van Camp and Gatorade.
Quaker bought Snapple for $ 1.7 billion in 1994 and sold it to Triarc in 1997 for $ 300 million. Triarc sold it to Cadbury Schweppes for $ 1.45 billion in September 2000. It was separated in May 2008 to its current owner, Dr. Pepper Snapple Group.
In 1996, Quaker split the frozen food business, selling it to Aurora Foods (purchased by Pinnacle Foods in 2004).
In August 2001, Quaker was bought by Pepsico because Pepsi wanted to add Gatorade to his beverage warehouse and thus enter the isotonic sports drinks market. This merger creates the fourth largest consumer goods company in the world. Although the main prize for PepsiCo is Gatorade's non-carbonic sports drink, Quaker's cereal and snack food divisions serve as a seemingly healthier complement to the existing Frito-Lay saltbread division.
Canadian Operation
Canada's main production facility for Quaker Oats is located in Peterborough, Ontario. The factory was first established as an American Cereal Company in 1902 on the banks of the Otonabee River during the industrialization period of the city. At that time, the city was known as "The Electric City" because of its water resources, attracting many companies to the site to take advantage of this source. The Trent-Severn Waterway also promises to provide alternative shipping routes from inland areas around the city, although this seems to have never been used in practice. On December 11, 1916, the plant completely burned down. When the smoke was paid off, 23 people had died and Quaker was left with $ 2,000,000 in damages. Quaker went on to rebuild a facility that incorporates parts of a structure not destroyed by fire.
When PepsiCo bought Quaker Oats in 2001, many brands were consolidated from facilities around Canada to Peterborough locations - which assumed a new QTG moniker (Quaker Tropicana Gatorade). Local productions include Quaker Oatmeal, Quaker Chewy bars, Cap'n Crunch cereals, Aunt Jemima instant pancake mix and pancake syrup, Quaker Oat Bran and Corn Bran cereals, Gatorade sportdrinks and propel water sub-brand fitness, Tropicana juice and various Frito - Light product snack. Products are easily identified by the address produced by on the packaging. The Peterborough facility exports to most of Canada and the limited parts of the United States. The Quaker factory sells cereal production byproducts to companies that use it to make firewood, pellets and grains.
Gift of land in a cereal box
Starting in 1902, the company's oatmeal box came with a coupon that could be redeemed by a legal deed to a very small place in Milford, Connecticut. Many, sometimes as small as 10 feet by 10 feet, were carved from 15-acres, a division that was never built called "Liberty Park". A small number of children (or their parents), often residents who live near Milford, redeem their coupons for free deeds and start paying very small property taxes on "lot oatmeal". Developers from prospective subdivisions expect landowners to hire them to build houses on the ground, although some tracts need to be incorporated before building can begin. Legal acts create a large number of documents for city tax collectors, who often can not find property owners and barely receive tax revenues from them. In the mid-1970s, the city ended many oatmeal with "general foreclosures" condemning almost any property, which is now part of the BiC Corporation's plant.
In 1955, Quaker Oats resumed distributing land as part of a promotion, this one linked to Sillan Preston of the Yukon television show in the United States. The company offers in original Puffed Wheat and Puffed Rice cereal boxes to land at Klondike.
Maps Quaker Oats Company
Quaker versus Quakers male logo
The Quaker Oats logo begun in 1877 has the figure of a long-drawn Quaker, sometimes holding a scroll with the word "Pure" written on it, resembling a classic wooden William Penn, a 17th-century philosopher and the early Quaker. Quaker Oats, an advertisement dating from 1909, indeed, identifies "Quaker man" as William Penn, and calls him "the standard bearer of Quakers and Quaker Oats." Today, the company states that "The 'Quaker man' does not represent the real person.His shadow is a man dressed in Quaker clothes, chosen for Quaker belief projecting values ​​of honesty, integrity, purity and strength."
In 1946, graphic designer Jim Nash created a black head-and-shoulder portrait of the smiling Quaker Man, and Haddon Sundblom's now familiar head-and-shoulder portrait (using his fellow Coca-Cola artist Harold W. McCauley as a model) debuted in 1957. The 1969 monochromatic Oroch Quaker Oats logo, modeled after the Sundblom illustration, was created by Saul Bass, a graphic designer known for his movie title and company logo. In 2012, the company listed the Hornall Anderson company to deliver a slimmer, slightly younger 'Quaker man' look. The man is now sometimes referred to as "Larry" by an insider at Quaker Oats. And in 1965, a new advertising slogan was introduced: "There's nothing better for you than me." The company has never had any ties with the Religious Religious Society (Quaker). When the company is being built, Quaker entrepreneurs are known for their honesty (the truth is often regarded as Quaker's testimony). The Straight Dope writes "According to the good guys at Quaker Oats, Quaker Man is America's first registered trademark for breakfast cereals, its registration took place on September 4, 1877."
Members of Religious Communities Friends have occasionally expressed frustration at being confused with Quaker Oats representations. In recent years, Friends has twice protested the name Quaker used for advertising campaigns that are considered as promoting violence. In 1990, Quakers began a letter-writing campaign after the Quaker Oats advertisement described Popeye as "Quakerman" using violence against aliens, sharks and Bluto. Later that decade, more letters were triggered by Power Rangers toys that were included in Cap'n Crunch cereal.
Controversy informed consent, research on children
In the 1950s, researchers from Quaker Oats Company, MIT and Harvard University conducted experiments at Walter E. Fernald State School to determine how minerals from cereals are metabolized. Parents of children with mental challenges are asked to allow their children to become members of the Science Club and participate in the research. Being a member of the Science Club gives children privileges. Parents are told that children will be fed with high nutrition. However, they are not informed (and the consent form does not contain information that indicates) that the food given to their children contains calcium and radioactive iron. Information gleaned from the experiment will be used as part of an advertising campaign. The company was later prosecuted for experiments. The lawsuit was settled on December 31, 1997.
Trans fat content and litigation
In 2010, two Californian consumers filed a class action lawsuit against the Quaker Oats Company. Plaintiffs allege that Quaker markets its products as healthy even though they contain unhealthy trans fats. In particular, Quakers Chewy Granola Bars, Instant Oatmeal, and Oatmeal to Go Bars contain trans fat, but their packaging features claims such as "heart healthy," "healthy," and "smart choice becomes easy."
The plaintiff's complaint cites current scientific evidence that trans fats cause coronary heart disease and are associated with higher risk of diabetes and some forms of cancer.
In 2014, Quaker agreed to remove trans fats from its products at a cost of $ 1.4 million, even though they rejected false or misleading labels.
US Brand
In 2005, this was a product brand marketed under the name Quaker Oats in the US:
Breakfast cereal
- Cap'n Crunch
- Live cereal
- Quisp
- Mother's Natural Food
- Quaker 100% Granola Nature
- Kretschmer Wheat Germ
- Sir. Cereal
- Muffet ("Shredded Bread")
- Quaker Oatmeal Squares
- Quaker Toast Oatmeal
- Quaker Oh's
- Quaker Corn Bran
- Quaker Oat Bran
- Baked Kwaker
- Quaker Puffed Wheat
- Quaker Oatmeal with Dinosaur Egg
- Graham Bumpers
- Coco Bumper
- Oreo O's
- King Vitaman
Other breakfast foods
- Quaker Oatmeal
- Quaker Oatmeal To Go (re-branded from the 2006 Breakfast Squares)
- Quaker Grit
- Aunt Jemima Syrups and Mixes (Aunt Jemima's frozen breakfast food is owned by Pinnacle Foods, which uses the Aunt Jemima trademark with a license from the Quaker Oats Company)
- Breakfast Breakfast Empty
- Quaker Instant Oatmeal
Snack
- Quaker Crispy Minis (Rice Chips and Rice Cakes) (known as Snack-a-Jacks in the UK)
- Rice Snack Earthquake
- Quaker Soy Crisps
- Quaker Snack Bar
- Chewy Granola Bars
- Mini Quaker Download
- Yogurt bar
- Quaker Oatmeal Cookies
- Greek Yogurt
Mix
- Quaker Tortilla Mix
- Rice-A-Roni
- Pasta Roni
- Near East
Drinks
- Milk Chillers
- Tropicana fruit juice
- Sunbolt (dead)
- The refreshing drink Moneng
- Moneng Oat Power (Drink Isotonic)
UK brand
In 2008, this was a product brand marketed under the name Quaker Oats in the UK:
Breakfast cereal
- Honey Monster Puffs
Hot cereal
- Quaker Oats
- Oatso Simple (various flavors)
- Quaker Oats Super Goodness Porridge
- Quaker Oat Protein Porridge
- Oat Scott Pures
- Scott's So Easy
- (the Scott brand, formerly a rival, is now also owned by Quaker)
Ready-made cereal
- Harvest Crunch
- Quaker, Healthy, Granola
- Quaker Oat Granola
- New Oat Muesli
Cereal bars
- Oat Bars (Original with gold syrup or mixed berries)
Snack
- New Quaker & amp; Oat Squeeze
- New Quaker Porridge to Go
References
Bibliography
- D'Antonio, Michael. The Country Men's Uprising . New York: Simon & amp; Schuster, 2004.
External links
- Quaker Oats
- Quaker Oats India
- Quaker Oats Company from the Peak Memory Project
- Stories about radioactivity experiments
Source of the article : Wikipedia
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