Maker's Mark is a small bourbon batch whiskey produced in Loretto, Kentucky, by Beam Suntory. This is a bottle on 90 US evidence (45% alcohol by volume) and sold in special bottles sealed with red candles. The distillery offers tours, and is part of the American Whiskey Trail and the Kentucky Bourbon Trail.
Video Maker's Mark
History
The origin of Maker's Mark began when T. William "Bill" Samuels Sr., purchased "Burks' Distillery" in Loretto, Kentucky, for $ 35,000 on October 1, 1953. Production began in 1954, and the first was run in 1958 under the seal red red dipped brand (US trademark serial number 73526578).
In the 1960s and 1970s, Maker's Mark was widely marketed with the tag line, "It feels expensive... and it is."
The distillery was registered on the National Register of Historic Places on December 31, 1974, and designated as the National Historic Landmark on December 16, 1980, listed as "Burks' Distillery", the first distillery in America to be recognized while the landmark building is in active production.
Maker's Mark is sold to Hiram Walker & amp; Children in 1981, acquired by distillery giant Allied Domecq in 1987. When Allied-Domecq was bought by Pernod Ricard in 2005, Mark's Mark was sold to Deerfield, Illinois, Fortune Brands. Fortune Brands is divided into 2011, with its alcoholic beverage business being Beam Inc.
After the brand creation by Bill Samuels, Sr., his production was overseen by his son, Bill Samuels, Jr. until 2011 when he announced his retirement as president and CEO of Mark Maker at the age of 70. His son Rob Samuels succeeded him in April 2011.
On February 9, 2013, the company sent a mass e-mail announcing plans to reduce the strength of alcohol whiskey, citing supply issues as the reason for the change. The result of this change is reducing the product from 90 US evidence (45% alcohol by volume) to 84 US proof (42% abv), which will extend the inventory by about 6%. Maker's Mark says that their own panel of tasting distillates employees reported no difference in flavor on lower evidence, while industry analysts say that the differences will be subtle, and since most drinkers mix bourbon or serve it on ice, some people will be able to notice me. According to Neil Irwin for The Washington Post Wonkblog , the decision can be explained by Beam's desire to keep Maker's Mark competitive as a premium bourbon in middle-class bars, and a good drink among the class bar on.
On February 17, the company said it had reconsidered its decision after receiving a strong negative reaction from customers, and that it would continue to overwhelm its original power. Some overseas markets such as Australia will continue to sell whiskey at 40%.
In January 2014, Beam Inc. announced its sale to Suntory Holdings, creating the world's third-largest refiner maker. The news about the proposed sale included bourbon executives who swear "the taste of the product will not change - and so does the company's historical purity standard."
In 2014, Maker's Mark releases the limited Bourbon Bourbon Bourk Mark Company that was originally available to consumers only in their distillery gift shop. ABV fluctuates every batch between 53% and 58%. This product was released in the global market in July 2016.
In November 2015 Suntory announced a major expansion of its distillation.
Maps Maker's Mark
About bourbon
Maker's Mark is unusual because no rye is used as part of the mash. Instead winter wheat is used, along with corn (dominant grains) and malt wheat. During the planning phase of Mark Maker, Samuels allegedly developed seven candidates for mash bourbon bills. Since he did not have time to refine and aging each one to taste, he instead made a slice of bread from every recipe and which without rye was rated as the best. Samuels also received much help and recipes from Stitzel-Weller's owner Pappy Van Winkle, whose refineries produced the bourbonds of Old Fitzgerald and W. L. Weller.
Maker's Mark was about six years old, bottled and marketed when the company's tasters agreed that it was ready. The Mark maker is one of several refiners to rotate the barrel from the top to the lower level of the aging repository during the aging process to flatten the temperature difference during the process. The upper floors are exposed to the largest temperature variations throughout the year, so rotating the barrel ensures that bourbon in all barrels has the same quality and taste.
Maker's Mark is marketed as a small batch Bourbon. Most manufacturers called Bourbons little group do not explain exactly what they mean by that term. Maker's Mark producer says that the traditional definition is "A bourbon produced/distilled in small quantities of about 1,000 gallons or less (20 barrels) of mash bills of about 200 bushels of wheat".
Maker's Mark is sold in square bottles sealed with red candles. William Samuels' wife, Marjorie "Margie" Samuels, named the whiskey, took the label, and thought of the wax dye that gave the bottle a distinctive look. It was introduced to the market in 1959. Three varieties were marketed; the original, mint julep flavor with green wax on the neck was released seasonally in limited quantities, and 46 from Maker's (47% alcohol by volume), a variety of flavors by introducing a seal of French pine trunks into a traditional charred white oak bar towards the end of aging. Original documents have been bottled on 90 US evidence (45% alcohol by volume).
Maker's Mark is, along with George Dickel and Old Forester, one of the few whiskey made in America that uses Scottish spelling "whiskey" rather than the main American "whiskey".
Bourbon House & amp; Lounge
Mark maker started making branded restaurants at the opening of October 2004 Maker's Mark Bourbon House & amp; Lounge at Fourth Street Live! entertainment complex in downtown Louisville, Kentucky. In addition to serving Maker's Mark, it also features bourbons from each of Kentucky distilleries. This menu was designed by Chef Al Paris from the famous Zanzibar Blue restaurant in Philadelphia.
Both such establishments opened in Kansas City, downtown Missouri Power & amp; Light District in 2008, and third at Indiana Live Casino in Shelbyville, Indiana outside of Indianapolis in March 2009.
Reviews
Mark bourbon makers have gained strong marks in the International Spirit ranking competition. His primary bourbon won a gold medal in the San Francisco World Spirit Rating Competition 2010 and a score of 90-95 from Wine Enthusiast in 2007. The Maker's Mark 46 - which benefits from longer aging and exposure to roasting roasted French oak - has earned similar ratings. Jane MacQuitty, the spirit writer for the London Times, said of Maker's Mark that "What separates this bourbon from others is the softness and smoothness of the rich oak, vanilla, and raisiny-like flavor." The food critic, Morgan Murphy, says, "Dark as a red wax seal, this beautiful whiskey wraps apple spices, vanilla, and crisp in front of a mouth admired all over the world."
Limited edition collector collection
Keeneland
The Mark maker started a special edition bottle featuring Keeneland bottles for horses in 1997. The labels are white with dark green horses and green candles. Other Keeneland bottles include famous Derby winners such as the Secretariat (2003), Seattle Slew (2004), Affirmed (2005), and American Pharoah (2016).
Louisville University
On July 20, 2012, Mark Maker began selling a limited edition bottle featuring Louisville University Chief Coach Charlie Strong. The bottles were made to raise money for the new Excellence Academic Center on the UofL campus. Mark's maker has also been marketing specialty bottle labels with Rick Pitino Hall of Fame Basketball Coach and dynamic Athletic Tom Jurich for the same purpose.
University of Kentucky
Maker's Mark has featured several Kentucky University sports figures in the limited-release bottle range of the University of Kentucky (UK). A limited number of bottles can be signed for free by the personality chosen for the bottle and by members of the Samuels family. The signing was done on the Keeneland horse track in the university town of Lexington.
The first special edition British bottle was produced in 1993. In the 1996 NCAA Men's Basketball Champions celebration, Mark Maker's printed a bottle with a denim background with a white type. The team coach at the time, Rick Pitino, signed the bottle.
Other bottles include: Wildcat Bottle (2001), Bill Keightley (2002), Rupp's Runts (2006), The Unforgettables (2007), Joe B. Hall (first in 2008 and again in 2016), Rich Brooks (2009) John Calipari (2010), Tim Couch (2012), Dan Issel (2013), Mark Stoops (2014), and Adolph Rupp (2015). The 2015 bottle was the first in a series to honor five basketball coaches who won the NCAA title in England; future entries in this series will feature Pitino in 2017, Tubby Smith in 2018, and Calipari for the second time in 2019.
See also
- Jim Beam
- Evan Williams
References
External links
- Official Marker Website
Source of the article : Wikipedia
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