KitchenAid is an American home appliance brand owned by Whirlpool Corporation. The company was started in 1919 by The Hobart Corporation to produce a mixer stand; "H-5" is the first model introduced. The company faced stiff competition as competitors moved into this emerging market, and introduced its trademark silhouette in the 1930s with the model "K", the work of Egmont Arens designer. This brand stand mixer has changed little in design since, and the attachment of the "K" model and so on is compatible with modern machines. Dishwashers is the second product line to be introduced, in 1949. The promotional campaign of the late 1980s on the back of expansion by Williams-Sonoma retailers saw a double brand awareness in three years. KitchenAid was originally US $ 40.
Video KitchenAid
History
The idea of ​​a mixer stands formulated by Herbert Johnston, an engineer working at Hobart Corporation. He has been inspired after seeing the bakers mixture dough, and thinks that there should be a better way of doing the task. In 1914, construction began, and soon the model "H" mixer was launched for industrial work. The US Navy ordered a mixer for two new warships Tennessee , California and Tennessee , and the first US Navy dreadnought warship, Carolina South . In 1917, Hobart's stand-up mixers became standard equipment on all US Navy ships, which spurred the development to start on the first home model.
The first machine that carries the name KitchenAid is a ten-liter C-10 model, introduced in 1918 and built in a subsidiary of Hobart's Troy Metal Products in Springfield, Ohio. The prototype model is given to the wives of factory executives, and the product is named when someone states "I do not care what you call it, but I know it is the best kitchen help I have ever had!" They were originally marketed to farmhouse kitchens and available in hardware stores. But because of the difficulty in convincing retailers to take products, the company recruited the mostly female salespeople, who sold door-to-door mixers. The C-10 engine is also marketed heavily toward soda fountains and small commercial kitchens, and is also sold under the FountainAid and BakersAid models.
In 1922, KitchenAid introduced the H-5 mixer as a new home-use offer. The H-5 mixer is smaller and lighter than the C-10, and has a more manageable five-quart bowl. Model "G" mixer, about half the weight of "H-5" was released in August 1928. In the 1920s, several other companies introduced similar mixers, and Sunbeam Mixmaster became the most popular among consumers until the 1950s.
The KitchenAid mixer remained popular, and in the late 1930s, the factory would actually sell its products every Christmas. The factory was closed during World War II. After the war, production began again in 1946 when the plant moved to Greenville, Ohio, to expand capacity.
The extended product range surpassed the mixer stand for the first time in 1949, when the dishwasher was introduced.
In 1985, the company purchased Chambers Company to incorporate various stoves into the KitchenAid brand. After being cleared by the Federal appeals court in January 1986, Whirlpool Corporation was acquitted to purchase KitchenAid after initial complaints about competition from dishwashing producers of the White Consolidation Industry and Magic Chef were dismissed. The refrigerator was added to the product line later in 1986. The company used the popularity of celebrity chefs during the late 1980s to seize the opportunity to expand its customer reach. In 1988, the Williams-Sonoma retailer opened a new store across the United States and released a cobalt blue mixer stand for the company. Although retailers have been carrying KitchenAid products since 1959, new stores introduce mixers to a variety of home cooks. This is combined with a change in marketing strategy for KitchenAid, which results in doubling brand awareness over the next three years.
KitchenAid began producing blenders and other small appliances in the mid-1990s. This brand was further promoted by sponsoring the PBS Home Cooking event, and by introducing mixers to television chefs like Julia Child and Martha Stewart. Following success with Williams-Sonoma, special purchase points were set up at department stores such as Kohl's and Macy's. Special color mixers are released for certain retailers or for charity charities, such as a pink mixer released to raise funds for breast cancer research or mixers sold at Target stores available in the company's distinctive red color. The ProLine equipment suite was launched in 2003 with a first six-month exclusivity deal with Williams-Sonoma.
Maps KitchenAid
Design and manufacture
Egmont Arens was hired in the 1930s to design a series of inexpensive mixers. This resulted in the production of KitchenAid Model "K" which shows the sleek lines for the first time, and KitchenAid's standard design has remained relatively unchanged since then. This silhouette has been made into a registered trademark with the US Patent and Trademark Office. In 1997, the San Francisco Museum of Modern Art chose KitchenAid's mixer stand as an American design icon. There is a hub attachment on the front of each mixer. Every KitchenAid mixer since the introduction of Model "K" has allowed for cross-generation attachment compatibility, which means that attachments from the 1930s can be used on modern mixers, and vice versa. Note that this cross-generating compatibility only extends to empowered attachments via hubs. Other accessories (shaker, bowl, etc.) Not always compatible even across similar models in production at the same time (for example, not all multi-liter mixer mixers currently use the same accessory). Originally the mixer was only available in white; a variety of four colors were introduced in 1955.
Currently, some KitchenAid products are manufactured in Ohio, South Carolina, Mississippi, Indiana, Arkansas, Ontario, and Quebec while others are manufactured in China, and the equipment is distributed throughout North America. All KitchenAid stand mixers are assembled at its plant in Greenville, Ohio. The die-cast machine parts come from various factories around the world and work hand to remove imperfections on metal boxes. The factory tour, known as the "KitchenAid Experience" is done by assembly workers.
Food and retail expansion
In March 2016 KitchenAid announced that it would offer a line of food mixed with Michigan food company Franzese USA, Inc. According to their press release, KitchenAid was quoted as saying "Considering that tens of millions of American kitchens are equipped with stand mixers we are confident that this mix will be a staple in many parlors."
References
External links
- KitchenAid
Source of the article : Wikipedia
0 Comments