Betty Crocker is a fictitious character used in ad campaigns for food and recipes. Originally created by the Washburn-Crosby Company in 1921 after the contest on Saturday Evening Post. In 1954, General Mills, an American Fortune 500 company branded a red scoop logo, provided a variety of food products related to Betty Seal of Approval. A portrait of Betty Crocker, first commissioned in 1936 and revised several times since then, appeared in print ads and product packaging. On television and radio broadcasting, Betty Crocker was described by several actresses, on the radio by Marjorie Husted for twenty years, and on television by Adelaide Hawley Cumming between 1949 and 1964.
This character was first developed in 1921 as a way to provide a personalized response to consumer product inquiries. Betty's name was chosen because it was considered a cheerful and all-American name. It was paired with Crocker's last name, in honor of William Crocker, a director of Washburn Crosby Company.
Described as an American cultural icon, Betty Crocker's image has undergone several generations, adapting to social, political and economic change. Apart from advertising campaigns in print, broadcast, and digital media, he received numerous cultural references in movies, literature, music and comics.
Video Betty Crocker
Creation
Betty Crocker was created in 1921 by Washburn-Crosby and advertiser Bruce Barton. Under the supervision of Marjorie Husted, Betty Crocker's image became "Zeus" General Mills. In 1928, Washburn Crosby joined another milling company to form General Mills.
In 1924, Crocker got a vote with the debut of "The Betty Crocker Cooking School of the Air" at one of the stations in Minneapolis. It is the country's first radio cooking program. Blanche Ingersoll followed by Husted was chosen to portray Betty Crocker. The show proved popular, and eventually performed nationally on NBC Radio, with Agnes White as Betty. Over the next three decades, the women anonymously played Betty Crocker in the air and in cooking schools.
In 1929, the Betty Crocker coupon was introduced. Put in a flour pouch, they can be used to reduce Oneida Limited's cutlery cost. By 1932, this scheme had become so popular that General Mills began offering a set of cutlery; the pattern is called "Friendship" (later renamed "Medal"). In 1937, the coupons were printed outside packages, copies that told buyers to "save and exchange for big savings on good kitchens and home accessories in our catalog".
Maps Betty Crocker
Cookbook publications
From 1930, General Mills publishes soft-spoken recipe books, including in 1933 Betty Crocker's 101 Delicious Bisquick Creations, As Made and Served by Honorable Sirs, Famous Chefs, Distinguished Epicures and Intelligent Characters Movieland.
1941-1945: Betty Crocker's Book to Cook All Toasting. (published as aid for time-consuming considerations in cooking).
In 1950, the Betty Crocker Picture Cookbook was published, despite the negative pressure around the word "moist". It was written by Agnes White Tizard, a nutritionist and member of the Alpha Delta Pi college student.
In 2005, the 10th edition of Betty Crocker's cookbook was published, as well as a Spanish/English bilingual book that collected some of the more common recipes for Spanish-speaking readers who wanted to cook American food. The 11th edition, in ring-binder format, appeared in 2011. At least 17 other Betty Crocker recipe collections are also printed in 2015. Recipes and collections are also available digitally.
Media
The Betty Crocker program first appeared on radio at a local station in 1924. The first network of Betty Crocker was broadcast on NBC in 1926. The show remained on the radio network until 1953; most of the time the program is on NBC or CBS, but in ABC from 1947 to 1953.
In 1949, Adelaide actress Hawley Cumming became Betty Crocker for many years. He appeared for several years at The George Burns and the Gracie Allen Show, and even had his own TV show, Betty Crocker Star Matinee . She also appeared on the first color commercial of CBS network, where she baked a "mystery fruit pie". Hawley continued to play Betty Crocker until 1964.
A portrait of Betty Crocker was first commissioned in 1936, a "motherly image" that "combines the features of some members of the Home Service Department" painted by Neysa McMein. This has changed subtly over the years, but has always accommodated General Mills' cultural perception of American housewives - knowledgeable and caring. Portrait of 1996 Betty Crocker, according to General Mills, was partly inspired by the "computerized mix" of "75 women with diverse backgrounds and ages." These portraits are always painted, with no real people ever modeling.
In 1945, Fortune magazine named Betty Crocker the second most popular woman in America; Eleanor Roosevelt was named first. Fortune publishes Betty Crocker's fictional outing article, calling her "fake" and "fraud."
Betty Crocker also emerged as an antagonist in the popular webcomic Homestuck by Andrew Hussie.
Legacy
The Minneapolis suburb of Golden Valley, Minnesota (where General Mills is headquartered) has a street called Betty Crocker Drive.
There are a number of Betty Crocker branded products, such as plastic food containers and measuring cups, and a row of small appliances such as popcorn poppers and sandwich makers under the brand name Betty Crocker.
In 2006, Betty Crocker's catalog operation went out of business with all its supplies sold. Points can be redeemed until December 15, 2006. A new online store was launched in April 2007 but discontinued moments later.
Betty Crocker's recipe and tips from the 1950's "Age of the Atoms" are cultural interest.
Webcomic 2009 Homestuck by Andrew Hussie features Betty Crocker as a company secretly ruled by an evil alien queen and a major plot point throughout the story.
Products
- Bac-Os
- Betty Crocker Brownie bar
- Betty Crocker Cookbook
- Betty Crocker cake mix
- Fruit Roll-Ups
- Betty Crocker canned frosting
- Bowl Appetit shelf-stable appetizers
- Betty Crocker Soda Licious (not resumed)
- Cake and dessert decoration products
- Dunk-a-roos
- Fruit with Leg
- Fruit Gushers
- Hamburger Helper and related products
- Potato Cut the instant mashed potatoes
- Suddenly the Salad is mixed
- 'Shake and create' pancake mixer
- Warm Delights of Microwave Desserts
See also
- Betty Crocker Kitchen
- Betty Bossi
References
17. "Homestuck," Andrew Hussie, 2009
Sumber
- Tori Avey (15 Februari 2013). "Siapa Betty Crocker?". PBS Food.
- Dunning, John. On the Air: The Encyclopedia of Old-Time Radio. Oxford University Press, 1998. ISBNÂ 0-19-507678-8
- Tanda, Susan. (2007) Mencari Betty Crocker: Kehidupan Rahasia Lady of Food Amerika Pertama Universitas Minnesota Press. ISBN 978-0-8166-5018-7 (buku populer.)
- Crocker, Betty. Buku Masak Gambar Betty Crocker . New York: McGraw-Hill dan General Mills, 1950 (edisi pertama dari buku masak "Big Red").
- Gray, James. Bisnis tanpa Batas: Kisah Pabrik Umum . Minneapolis: University of Minnesota Press, 1954 (sejarah ilmiah General Mills, termasuk penemuan Crocker.)
- Shapiro, Laura. "Apakah Dia Nyata?" Dalam Sesuatu dari Oven: Reinventing Dinner di 1950s America , 169-209. New York: Viking, 2004 (bab tentang Betty Crocker dalam sebuah buku populer dengan catatan kaki.)
- "Homestuck," Andrew Hussie, 2009
Tautan eksternal
- Koleksi iklan pertengahan abad kedua puluh menampilkan Betty Crocker dari Galeri Desain Grafis TJS Labs.
- Betty Crocker di MNopedia, Minnesota Encyclopedia
- www.bettycrocker.com - situs resmi Betty Crocker
- www.bettycrocker.com/products - produk Betty Crocker
- Siapa Betty Crocker , GMU
- Marks, Susan, Menemukan Betty Crocker , diarsipkan dari aslinya pada 2008-03-08
- Ikan Hawley Cumming, Adelaide, Biografi , Saya suka Fingerlakes  .
Source of the article : Wikipedia
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